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How to Build Participant Confidence for In-Person Events After COVID

How to Build Participant Confidence for In-Person Events After COVID

3 major pillars of opportunity to build participant confidence in the safety of your in-person event: communication, safety, and organization.
Race Planning Race Trends
Why a Hybrid Race Model May be Best for Your Event in Spring 2021

Why a Hybrid Race Model May be Best for Your Event in Spring 2021

The spring racing season is looming, have you decided what your event is going to look like yet? We’ve been doing some research and the spring 2021...
Race Planning Race Trends Virtual Run
Spring 2021 Race Forecast: What Events are Doing & What it Means for Your Run

Spring 2021 Race Forecast: What Events are Doing & What it Means for Your Run

2020--the year we maybe wish we could forget--held so much promise for the endurance event industry. Registration numbers were up and things were ...
Race Planning Race Trends
COVID-19 Disruption and Looking Forward With HAL's Lonnie Somers

COVID-19 Disruption and Looking Forward With HAL's Lonnie Somers

COVID-19 disrupted mass endurance sporting events at an unprecedented level this year and the road to returning to normal is long and uncertain. L...
Client Spotlight Race Planning Race Trends
Virtual Races: The Fitness Future

Virtual Races: The Fitness Future

2020: The year of the virtual race. Due to COVID-19 quarantine, the race industry has developed virtual races allowing all competitors to partici...
Race Trends Virtual Run
2017 Road Race Trends: 3 Metrics Trending Up

2017 Road Race Trends: 3 Metrics Trending Up

  According to the 2017 Running USA State of the Sport Report, the number of road race finishers has dropped to under 17 million for the first ti...
Race Trends
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